Monument Signs: A Business Owner’s Guide
Customers can’t see your building from the road.
You’re losing prospective business because people don’t register you until they’ve passed your location.
You need a roadside statement sign to draw them into your business.
You need to communicate your brand from the ground up. Literally.
And you need something more sturdy, more permanent than feather flags that blow away in a strong wind.
You need a monument sign.
Monument signs are robust, freestanding structures that command attention. They can be built from a wide range of materials to fit your brand.
Keep reading to see if a monument sign is right for your business.
Monument Signs A-Z
What are Monument Signs?
Monument signs are distinguished, freestanding structures that anchor your business in the physical and psychological landscape of your audience.
They not only announce your presence but also integrate seamlessly with the landscape, reflecting the stature and professionalism of your business.
These ground-mounted signs are typically constructed from materials like stone, brick, concrete, or metal, offering a permanent and prestigious feel to your property entrance.
The Types
The design of your monument sign can significantly influence how your brand is perceived. Understanding the different types can help you select the best fit for your business.
Architectural Monument Signs
These signs are designed to match and enhance the architectural elements of your building or complex.
Using similar materials and styles, architectural monument signs create a seamless aesthetic flow from the sign to the structure it represents.
Illuminated Monument Signs
Illuminated monument signs are perfect for businesses that operate after dark.
LED or neon lighting can be integrated to highlight your sign 24/7, enhancing visibility and safety around your premises.
Digital Monument Signs
Embrace modern technology with digital monument signs.
These signs can display changing messages, promotions, or information, making them perfect for businesses looking to engage actively with their audience.
The Cost
The investment in a monument sign varies, typically ranging from $5,000 to $50,000+, based on the design complexity, materials, size, and whether you opt for digital components or illumination.
While more expensive upfront than some other signage options, the longevity and impact of a monument sign provide a valuable return on investment, enhancing your brand’s visibility and prestige.
For example, digital signs prices are higher upfront than regular box signs, but they give the opportunity for higher engagement and impressions with the increase of advertising flexibility.
The Fabrication
At HES Sign, we pride ourselves on crafting signs that stand the test of time. Our team of experts uses state-of-the-art equipment and materials to bring your design to life, ensuring every detail reflects your brand’s quality and message.
Our 20,000 square-foot facility includes sheet metal shears, automated folders, CNC routing tables, automated channel letter making, steel and aluminum welding, a finishing/assembly department, and a full-sized paint booth in order to spray a two-part acrylic polyurethane finish.
The Installation
Installing a monument sign is a meticulous process that we manage from start to finish, including securing any necessary permits.
Our experienced installation teams are equipped to handle all aspects of the process, ensuring your sign is positioned for maximum visibility and impact with minimal disruption to your business operations.
These crews use our 22-piece fleet to complete your project, including three cranes, eight bucket trucks, seven pick-up trucks, two flat deck trailers, one dump trailer, and one skid steer.
The Maintenance
The durability of monument signs means maintenance requirements are minimal.
Regular cleaning and occasional inspections are all that’s needed to keep your sign looking its best for years to come.
Should any issues arise, we and our in-house YESCO team will be on hand to provide expert maintenance and repair services.
Why to Choose a Monument Sign
Monument signs provide a myriad of advantages for businesses looking to make a lasting impression…
- Visibility: Positioned at eye level, they’re easily spotted by passersby, making them ideal for businesses set back from the road.
- Customization: From architectural style to materials and lighting, monument signs can be fully customized to mirror your brand’s ethos.
- Durability: Built to withstand the elements, these signs are a long-term investment in your brand’s physical presence.
- Energy Efficiency: With options for LED lighting, monument signs can be both impactful and eco-friendly.
How to Choose a Monument Sign
When designing the monument sign for your business, keep in mind…
- Architectural Harmony: Designs that complement your building’s architecture, creating a cohesive visual experience.
- Material Choices: Stone, brick, metal, or high-density foam offer different aesthetics and durability levels.
- Illumination: LED lighting can highlight your sign after dark, combining functionality with an impressive visual appeal.
Making Your Mark with the Right Signage Partner
In the competitive business landscape, standing out is more important than ever.
Monument signs offer a powerful way to establish your presence, embodying your brand’s character and enduring values.
With HES Sign, you’re not just getting a sign; you’re making a statement that you don’t settle when it comes to signage.
Ready to elevate your brand with a monument sign?
Contact HES Sign today for a consultation.
FAQs
What makes monument signs different from other types of signage?
Monument signs are unique due to their freestanding, ground-mounted structure that offers a high level of visibility and durability.
Unlike other signage options, they are constructed from materials such as stone, brick, concrete, or metal, which can be tailored to match your brand’s aesthetic and the architectural elements of your location.
This makes them an ideal choice for businesses looking for a permanent, eye-catching signage solution.
How can monument signs enhance my brand’s visibility?
Monument signs are designed to be easily visible from the road, making them perfect for businesses located off the main thoroughfare or set back from the road.
Their eye-level positioning ensures that your brand is noticed by passersby and motorists alike.
Additionally, options for illumination and digital displays can further increase your sign’s visibility, ensuring your brand is seen 24/7.
What are the key considerations when choosing a monument sign?
When selecting a monument sign, consider the architectural style of your business location, your brand image, and any local zoning regulations.
It’s important to choose materials and design elements that complement your building’s architecture for a cohesive look.
Budget, visibility needs, and the desired level of customization (including digital or illuminated options) are also crucial factors.
How much should I expect to invest in a monument sign?
The investment in a monument sign can vary widely, typically ranging from $5,000 to $50,000+, from a simple small box sign cost to the most advanced outdoor digital sign prices. The price depends on factors such as design complexity, materials, size, and any digital or illuminated features.
Despite the higher upfront cost compared to some other signage options, the longevity, impact, and value of a well-designed monument sign can significantly enhance your brand’s presence and appeal.
What does the maintenance for a monument sign involve?
Monument signs are built to last and require minimal maintenance, thanks to their durable construction.
Regular cleaning to keep the sign looking its best and occasional inspections to check for any wear and tear or lighting issues are generally all that’s needed.
For illuminated or digital signs, ensure that the lighting components are functioning correctly and address any issues promptly to maintain optimal visibility.
