Businesses are embracing LED Signs to grab the eye of potential customers and increase their visibility. LED signs provide the possibility of using a combination of images, texts or videos to attract attention, inform and advertise. They are easier to use and less expensive to operate than a traditional fluorescent sign.
Over 80% of shoppers will enter a store because a digital sign caught their interest. Even better, these messages have often prompted an unplanned purchase!
These LED signboards are versatile and easily installed on a variety of indoor or outdoor surfaces. If you are considering investing in LED displays to grab the attention of potential customer to increase business, here are a few things to consider.
5 Ways To Use LED Signs To Grow Business:
1) Make a Bold Statement
While LED signs attract attention, there is a lot of competition out there. Make your outdoor LED Sign large enough to be visible for your audience, whether it be drive by traffic or pedestrians. Grab interest by making a statement, such as, ‘Tastiest Tacos North of the Border’, that will pique interest and possibly entice a passerby to try your product or service.
2) Target Your Audience
Create LED Signs with targeted messages towards your audience that can change throughout the day or week depending on the particular person(s) you are trying to reach. Over 70% of consumers respond to interactive messaging according to an IBM study. Targeted messaging will grow your client base.
3) Use Color, Animation & Images
LED signs can easily display a myriad of colorful text, videos, animation and images that will be eye-catching and increase the likelihood of your sign interacting with your audience. The investment will be worth every penny.
4) Dynamic Content
Best thing about LED signs is the ease with which they can be programmed to show most current information to your customer. Whether you want to advertise a sale, new product, special hours or alerts, LED boards are simple to manipulate.
5) Engage Your Clientele
Interactive signs or messaging will increase sales and keep your customer base engaged. An effective LED sign encourages people to respond, take action, and react after reading its content. This will lead to higher engagement and grow business.
Interactive LED signage will help your business connect with customers and reflect well on your brand, creating a long lasting effect. This will keep you ahead of your competition and increase sales.
If you are looking to find out how LED signs can help your business, please get in touch with Delaware and the Tristate area’s premier sign company. HES Signs mission is to provide our customers with signs and services of the highest quality and the greatest possible value. We have the sign portfolio to prove it!
