How Digital Message Boards Drive Your Revenue
Customers are zooming right by your business.
They aren’t even sparing a glance.
You need to draw their eyes with your business’s current hits and offerings.
You need powerful, immediate messaging to draw in customers.
A digital message board sounds perfect, but will it really drive revenue?
Let’s break it down.
What You Need to Know…
- Why Digital Message Boards?
- Choosing the Right Digital Message Board
Why Digital Message Boards?
Unlike static signs, digital message boards offer flexibility and immediacy.
You can tailor messages to specific times of the day, align them with ongoing events, or even respond to changes in weather.
You can adapt your marketing in real-time to keep up engagement.
Revenue Potential
The revenue potential of digital message boards is not just speculation; it’s grounded in data.
According to a study by Arbitron, digital signage like message boards can increase sales at retail businesses by up to 32.8%.
In a Nielsen study, 75% of respondents recalled seeing a digital billboard in the past month, and 60% noticed one in the past week. This high recall rate is a gateway to increased customer engagement and, consequently, sales.
Additionally, businesses located near high-traffic roads benefit immensely from these boards. AAA Insurance notes that Americans collectively spent 70 billion hours behind the wheel, with much of this time spent on local roads. This exposure translates to a significant opportunity for your business to engage with potential customers.
- Sales Increase: An Abriton study shows retail sales increase by up to 32.8%
- High Recall Rate: A Nielsen study shows 75% recall seeing a digital billboard.
- Engagement: 60% of respondents noticed a digital billboard in the past week.
Building Brand Identity
Your digital message board is an extension of your brand. It reflects the personality and values of your business.
By maintaining brand consistency in your messages, you reinforce brand recognition.
Tailoring Your Message to Traffic
The strategic placement and management of your digital message board can exponentially increase its effectiveness.
By considering the flow and density of traffic near your business, you can time your messages for maximum impact.
For instance, morning messages could cater to commuters seeking a quick breakfast option, while evening messages could highlight a relaxing dinner special.
Or, if your business has a sale, promotion, or holiday hours, you can keep your customers updated to the minute.
Your business-front marketing will never have been so easy to manage.
Storytelling Through Your Signage
At HES Sign, we believe in the power of storytelling. Your digital message board is not just a tool for advertising; it’s a canvas for your brand’s story.
Share the milestones of your business, celebrate community events, or simply offer a daily dose of inspiration.
Maybe you have a flash sale, or a snowstorm has caused you to close for the day. Either way, you can remotely update your digital message board and let customers know.
This approach not only drives revenue but also builds a lasting connection with your community.
Types
Monochrome Digital Boards
Ideal for simple messaging, such as text or basic images, these are cost-effective for businesses focusing on straightforward, text-based advertising.
Initial Investment: Starting from $15,000 for basic models, suitable for budget-conscious businesses.
Full-Color LED Displays
Perfect for capturing attention with vibrant, colorful graphics and videos. They offer maximum visibility and impact, ideal for businesses near high-traffic areas.
Initial Investment: Prices range from $20,000 to over $100,000 for large, high-resolution boards, reflecting their greater impact and visibility.
Size
The size of your digital message board should be determined by its location and the distance from which it will be viewed.
Larger boards or raised post boards are necessary for visibility from highways or busy streets.
Smaller boards can be effective in pedestrian areas or inside establishments.
Upkeep
When you’ve chosen the right signage partner, the upkeep of digital message boards is streamlined and efficient.
Modern LED technology ensures longevity and low maintenance requirements. Moreover, the energy efficiency of LED technology translates to lower operational costs compared to traditional illuminated signs.
Longevity and Efficiency: LED technology ensures a lifespan of 100,000 hours with minimal maintenance.
Your Partner in Digital Signage
Digital signage is not just a business-growth trend. It’s a shift in how businesses communicate with their audience. By embracing this technology, you’re not just keeping up with the times.
You’re setting the pace.
Set the pace with a partner who can keep up.
So, let us take care of designing and installing your digital message board.
From ensuring adherence to local zoning laws to managing the brightness and messaging of your sign, we handle the details so you can focus on what you do best—running your business.
FAQs
How quickly can digital message boards impact sales?
The impact on sales can be seen almost immediately after installation, with businesses reporting increases in customer engagement and sales within the first few months.
Are digital message boards difficult to maintain?
No, with modern LED technology, digital message boards are designed for longevity and low maintenance, making them a hassle-free option for businesses.
Can digital message boards display any type of content?
Yes, digital message boards are versatile and can display text, images, and videos, allowing businesses to tailor their messaging as needed.
How do I choose the right size for my digital message board?
The right size depends on your specific location, viewing distance, and the goals of your messaging. A consultation with a signage expert can help determine the best size for your needs.
Is the initial investment in a digital message board worth it?
Yes, despite the upfront cost, the long-term benefits, including increased customer engagement, brand visibility, and revenue potential, make it a worthwhile investment for most businesses.
Can digital message boards help with brand consistency?
Absolutely. Digital message boards allow for real-time updates and consistent branding across all your messages, reinforcing your brand identity.
How does traffic near my business affect the effectiveness of a digital message board?
High-traffic areas can significantly increase the visibility and effectiveness of your digital message board, making it an ideal strategy for businesses looking to capture the attention of potential customers.
