Best Outdoor Signs to Make Your Establishment Stand Out

Best Outdoor Signs to Make Your Establishment Stand Out

Installing quality eye-catching outdoor signs is imperative for making your establishment stand out and attracting customers. The best outdoor signs combine effective design, visibility, and durability.

Here are 5 types of Outdoor Signs to Consider:

1. LED Signs: LED signs are highly visible, more energy-efficient than incandescent lighting, and can display dynamic content. They are perfect for promoting timely messaging, scrolling text, videos and animation. This is because Led Signs are controlled by any PC using software that allow a simple way to create, schedule and update messaging.
2. Channel Letter Signs: These three dimensional signs are made of individual letters or shapes with built-in lighting. They can be front or backlit for 24/7 exposure to the public. Channel Letter Signs are commonly used for storefronts, providing a professional and modern look. Because they are custom made, they can stay true the branding specs to a specific logo.
3. Pylon Signs: Pylon signs are large freestanding signs typically found near highways or major roads. Because they tower higher than most traditional signs, Pylon Signs are excellent for businesses that want to attract attention from a distance.
4. Monument Signs: A Monument Sign is a great way to highlight any type of landmark. These stately, ground-mounted signs are often made of stone, brick, or concrete. They convey permanence and can enhance many types of venues, such as   business parks, corporate offices, medical pavilions, schools or houses of worship.
5. Digital Displays: Outdoor LED signs are an effective way for your business to get its branding message across to customers and those passing by your establishment. Large digital displays or video walls can capture attention with dynamic content. They are especially effective for businesses with changing promotions or menus. Outdoor digital signage price is on the higher end, but it brings the most advertising flexibility and ROI potential.

When deciding on and creating outdoor signs, get with a professional sign company to determine the following factors so that your sign will work properly to highlight your establishment:

• Visibility: Ensure your sign is easily visible from a distance and at various angles. Work you’re your sign company to consider the size, placement, and lighting.
• Legibility: Consult with your sign company to choose clear and easy-to-read fonts. Contrast between the text and background is a crucial consideration for readability.
• Branding: Talk with your sign specialist on how to best incorporate your branding elements such as logo, colors, and slogans to create a cohesive image.
• Local Regulations: Make sure your sign consultant checks local zoning and sign regulations to ensure compliance with size, placement, and lighting restrictions.
• Maintenance: Use a sign company that will provide regular maintenance and clean your outdoor signs to keep them looking their best.
• Durability: Talk with a sign consultant to ensure your sign investment will withstand weather conditions in your area, especially if you experience extreme heat, cold, or heavy rainfall.
• Lighting: If your business operates at night, talk with a sign expert about illuminated sign options to maintain visibility after dark.

A well-designed outdoor sign can be a powerful marketing tool, so invest in quality signage that reflects your brand and draws customers to your establishment.

If you are looking to find out how digital signage can help your business, please get in touch with Delaware and the Tristate area’s premier sign company. HES Signs mission is to provide our customers with signs and services of the highest quality and the greatest possible value. We have the sign portfolio to prove it!