Retailers reap the rewards using LED message boards to reach more people at a cost-effectiveness and high visibility.
Every day, more companies reap the rewards of digital marketing using LED signs to reach more people. The cost-effectiveness and high visibility this signage offers is a game-changer for many retailers. Could this smart marketing strategy work for your business?
1. LED Signs Get People’s Attention
The No. 1 reason businesses switch to digital billboards and signs is to get more attention. People are drawn to bright colors and moving images, making it more likely to get more eyes on your messaging. Flat-print displays aren’t as exciting and don’t hold people’s attention. Companies that advertise using outdoor LED signs for business growth in high-traffic areas draw more people to their brick-and-mortar locations as well as online stores.
2. Digital Business Signs Are Customizable
Who has time to change out their analog displays every time there’s a new promotion? You can change the messaging with a click of a button when using digital displays. LED signs let businesses change out their messaging several times a day to target different crowds and increase their potential revenue.
3. Outdoor LED Signs Retain their Clarity
Outdoor flat-print displays lose their luster after many weeks or months in the sun. What was once an eye-catching advertisement eventually becomes an eyesore and is ignored. Meanwhile, LED outdoor signs for businesses retain their brilliance and clarity for years, ensuring your message doesn’t fade in the sun and is always seen at night. LED technology allows for infinite color possibilities making it easier for companies to spread their message using their brands’ signature colors.
4. LED Message Boards Are Cost-Effective
Another top advantage of outdoor digital message boards is their ability to reach thousands of people for less. Advertising on television, in newspapers, magazines, and through radio ads costs between $5-$8 per 1000 people. Compare this number to the cost of LED advertising which is approximately $0.43 per 1000 people. LED signs have the potential to reach hundreds of thousands of people for far less money than traditional advertising methods. This modern form of advertising helps retailers get more out of their marketing budgets.
5. Indoor LED Signs Cut Down on Wasteful Spending
Some retailers hand out sales flyers to their customers or place ads inside carts. While some customers might glance at these items, most ignore them. Many flyers stay in carts and get rained on. They get tossed in the trash seconds after shoppers leave the store. Installing LED signs inside of a building is a great way to advertise promotions and get customers’ attention while eliminating wasteful advertising spending.
LED Messaging Is the Future
Digital billboards and LED outdoor messaging from companies like Watchfire Sign have increased in popularity over the years. This manner of advertising isn’t a trend. It’s a cost-effective, highly targeted form of advertising that gets retailers noticed. LED signs show up in shopping centers, grocery stores, convenience stores, and more.
Modern digital displays help retailers get their messages across more effectively. They’re easy to install and manage and go a long way toward helping businesses become influential in the communities they serve.
If you are looking to find out how digital signage can help your business, please get in touch with Delaware and the Tristate area’s premier sign company. HES Signs mission is to provide our customers with signs and services of the highest quality and the greatest possible value. We have the sign portfolio to prove it!
