What Exactly is an LED Sign?
Many business owners ask this question regularly as they want to be sure they are making a wise investment when purchasing an LED sign for their establishment. LED is an acronym for Light Emitting Diode which is essentially an ultra-bright light bulb that last over 100,000 hours or approximately 11 years.
LED bulbs are way more efficient and last longer than a traditional incandescent light bulb. In addition, LED bulbs offer up more vibrant colors. An LED sign is made up of individual 12 inch square panels or modules that can be configured to a variety of sizes depending on your needs.
What is Pixel Pitch and Which One Do I Need?
Each of these modules is made up of pixels. The higher quality LED modules will have 3 diodes per pixel – Red, Blue and green to offer up superior color. To get the pixel pitch, you measure the distance between the center of one pixel to the next. This measurement is in millimeters and the lower the pixel pitch, the higher the quality or resolution of your sign.
It is best to discuss your pixel pitch needs with your sign representative, as this will vary depending on the viewing distance of your particular LED sign. The closer the viewing distance the narrower the pixel pitch should be.
To be clear, the lower the pixel pitch, the more expensive an LED sign will be. That is why it is wise to consult a professional so that you don’t needlessly spend more money if the viewing distance is further and a higher pixel pitch will suffice.
How Do LED Signs Work?
The beauty of an LED Sign is that it is controlled from any PC through either a fiber optic cable, wireless radio or wireless 4G connection. Your LED Sign has software installed that will allow you to easily create, schedule and update messages.
This makes your messaging content timely and effective, allowing you to inform viewers or those passing by of current offers, sales or new inventory. This provides a better way to engage with anyone within viewing distance of your LED sign.
How Will an LED Sign Affect My Business?
An LED Sign will help your marketing efforts, increase customer engagement, escalate exposure and allow you to tailor messaging according to the time of day or current weather conditions. Since updating messaging is literally at the click of a mouse, your marketing message can vary depending on your inventory levels.
LED Sign advertising has a lower CPM (Cost per thousand impressions) than television, radio or print advertising. That means you will reach a wider audience with your LED Sign for less money and more timely marketing materials.
5 Things Outdoor LED Signs Do For Your Business
What Else Should I Include in My LED Sign?
An LED sign is just one component of a sign’s structure. It can also include a business’s identification sign. You can incorporate your LED sign in a Monument, Paneled, Pylon or Post sign if it is outdoors. Indoor LED Sign can be mounted on the wall or hung from the ceiling.
Why Use Indoor LED Signs For Your Enterprise?
Where Do I Get Started?
We always suggest working with a local tenured sign company that has the experience working with local zoning and permitting processes. They can walk you through the entire design, purchasing and installation process to make your LED Sign purchase a positive one.
Working with a reputable sign company will give you peace of mind that your LED Sign is in compliance with FCC, State and local regulations. That means your investment is safe and will remain part of your business branding efforts for the long term.
Be wary of manufacturers who sell online or directly to the consumer, as they offer no guarantee that your LED sign will be in compliance.
If you are looking to find out how digital signage can help your business, please get in touch with Delaware and the Tristate area’s premier sign company. HES Signs mission is to provide our customers with signs and services of the highest quality and the greatest possible value. We have the sign portfolio to prove it!
