The holiday season is here in full force. Make your business stand out with eye-catching digital signs to tempt shoppers. Seasonal graphics, animations and hashtags are great ways to capture attention. Advertise special holiday hours, special sales, black Friday deals and more.
From restaurants and grocery stores to retail and auto shops to doctors’ offices and professional services, businesses can use digital signage to grow sales and increase their client base. Especially this time of year, when shoppers are on the prowl for great deals and the perfect gift.
15 Ways to Use Digital Signage:
1) Generate Customer Reviews
Reputation Management has become a very important part of adding validity to businesses. Reviews on Google, Yelp and other online directories are becoming the first stops before consumers consider your products or services. Soliciting positive reviews from happy clients is great way to optimize your brand.
2) Drive More Leads
Digital signage is a great way to create more leads and grow sales for your business. Educated, engage and add additional revenue streams for your business by using video, graphics and animation to draw in your audience.
3) Showcase Your Brand
A brand is not simply just a logo and color set. Your brand should represents the company’s philosophy and personality, as well as its core values. Well-designed digital signage is invaluable tool for any business want to get across their core messaging that better reflects their brand.
4) Optimize Your FAQs
Consumers love it when a business answers their question. Looking at your product or service from a buyer’s point of view and preemptively addressing the most obvious concerns that they have in a graphically digital format will grow sales.
5) Featured Clients
Displaying some of your clients to highlight to potential customers what your product or service actually provides is a great way to assure them that your offerings are real.
6) Map of Your Service Area
Showing a map of your service area is a great way to let potential customers know whether your product or service is readily available in their area.
7) Highlight a Service or Product
Do you have a particular product or service that your business believes is undervalued or a potential for sales growth? Digital signage is a great tool for advertising it.
8) Safety Messaging
Using digital signage to inform the public on safety issues or protocols draws more attention than stagnate signage. This could make your messaging more successful and create better results.
9) Directions or Instructions
Customers appreciate clear precise instructions or directions when using a product or trying to locate your business. Digital signage stands out and can guide potential and loyal customers to your door.
10) List Events
Make events more successful by advertising them on a digital messaging board, clearly listing dates, times and timely availability. Create urgency to order or sign up by listing amount of space or tickets left.
11) Specials or Sales
Draw in clientele with specials or sales offerings. Let them know the number of items available. Create an urgency to purchase soon.
12) Grow Social Media
Get social with your digital messaging by creating excitement for special offers and deals for social media followers. Run contests and engage with your customers on Facebook, Twitter or Instagram.
13) Tour Guide
Use digital signage to give customers a tour of your store, business or product creation. Use graphics and animation to capture their attention.
14) Meme of the Day
Entertain passersby with timely and cute memes that will have them searching out your digital sign each time they drive by.
15) Enhance Corporate Giving
Use your digital signs to highlight your corporate giving efforts. Tie sales of products and services to your charitable outreach endeavors.
Interactive digital signage will help a retail store to connect to their shoppers and reflect well on its brand, creating a long lasting effect. This will keep them ahead of their competition and increase sales.
If you are looking to find out how digital signage can help your business, please get in touch with Delaware and the Tristate area’s premier sign company. HES Signs mission is to provide our customers with signs and services of the highest quality and the greatest possible value. We have the sign portfolio to prove it!
