Kickstarting Your New Exterior Building Signage Project: 7 Questions to Ask

You’re opening up a new location.

The site across town is perfect. Construction is underway.

But it’s been years since you’ve navigated exterior building signage.

Signs are the first impression your customers get, so you want it done right the first time.

You want to do your brand justice.

This is what we at HES recommend for getting started right for this project. Make sure you ask the right questions and choose the right signage partner.

Kickstarting Your New Exterior Building Signage Project

Define Your Exterior Signage Vision

Take a moment to decide what story you want your signage to tell—is it the unwavering identity of your brand, the promise of exceptional products or services, or the warmth that welcomes customers through your doors?

You see your sign in your head with your logo shining bright, and now it’s time to really break down what this will really look like when it’s done.

It’s time to explore the exterior signage options available.

Exploring Exterior Signage Options

Consider Your Existing Brand & Logo

Your business’s exterior building signage is what draws customers in—what guides them through your doors. Think about the logo, fonts, colors, and size that will make your signage unmissable to passersby.

Make sure you prioritize collaborative, in-house designers in your signage partner search.

Decide Which Sign Type Fits Best

From classic channel letters to cutting-edge digital displays, each type of signage carries a distinct personality and purpose. Make sure to prioritize visibility, legibility, and a design that seamlessly aligns with your brand identity.

Analyze your brand and click through signage portfolios to see what your brand personality fits.

Consider the strategic placement of your signage to maximize its impact.

This is your chance to make a bold statement about your business, so choose a design that reflects your brand’s personality.

Consider Your Budget

Exterior signage is an investment for your business.

Depending on how elaborate, how big, and which type of signage you choose, it can carry a significant price tag.

Outdoor digital signage cost is on the higher end, while basic box signs are on the lower end.

Decide on your max budget beforehand, and make sure you are receiving max value from your signage partner and not sacrificing the time you need to be spending on your business.

Finding the Right Signage Partner

We know the search for the perfect signage company is a big step for your company. Your business needs a reliable signage partner who understands its unique needs.

Prioritize expertise, reliability, and a genuine commitment to bringing your vision to life. Make sure to ask the right questions.

Key Questions to Ask

How will this partnership work?

Your chosen signage company should be more than a vendor—they should be a trusted ally invested in the success of your business.

Look for a partner who embraces collaboration, values your input, and is dedicated to creating signage that not only meets but exceeds your expectations.

They should be saving you time you can put back into your business.

What is your expertise in similar projects?

Understand the experience and expertise of the sign company in handling projects similar to yours. A company with relevant experience is more likely to understand the unique requirements of your signage project.

Inquire about their portfolio and whether they have worked with businesses in your industry.

For example, if their previous work only shows digital signage, but that is not what you want for your business, they aren’t the partner for you.

What does your process look like from start to finish?

A well-defined process and effective communication are crucial for a seamless journey from concept to installation. Clear expectations and transparent communication contribute to a successful partnership.

Ask about the company’s project timeline, how they handle communication, and their commitment to delivering on time and within budget.

Do you have an in-house design team whom I can work with?

If you are updating your branding or have specific design preferences, it’s important to know if the sign company has an in-house design team. A collaborative design approach ensures that your vision is accurately translated into the final signage.

Inquire about their design process and whether they actively involve clients in the decision-making.

What will my quote breakdown look like?

A reliable signage partner will provide a clear and itemized quote, helping you make informed decisions without unexpected financial surprises.

The quoting process should help you understand the value you’re getting from your all-on-one signage partner.

Ask for a detailed breakdown of costs related to design, materials, installation, and maintenance.

How do you navigate regulatory compliance?

Navigating the labyrinth of local, state, and federal regulations can be daunting, especially for business owners with minimal signage purchasing experience.

The last thing you need is to invest in a new sign and then get told you have to take it down.

A reliable signage company will ensure that your signage complies with all necessary regulations without bogging you down with the intricacies.

First, they’ll research your township and landlord for their own rules and codes your business must comply with before starting your signage.

Then, they’ll obtain the final permit that the relevant municipality must review and approve before final installation.

Ask about the sign company’s knowledge of local, state, and federal regulations.

How do you handle maintenance and support?

Seek a signage company that will prioritize your project before and after the sale. You need a partner who will…

• Come to your site to give you a consultation
• Walk you through the entire process
• Install the signs right the first time
• Offer any necessary maintenance services after the sale

Inquire about response times, emergency support, and the ease of reaching them in case issues arise at any point before, during, or after your sign installation.

Kickstart Your Project With HES Sign

And a new exterior building signage project is a significant step for any business.

It’s a collaborative journey where our expertise merges with your vision to create a visual representation of your brand that stands the test of time.

That’s why you need a signage partner who will prioritize your business from consultation on.

Ready to take the next step for your business?

Contact HES Sign today and set a bold standard for your signage partner.