Business owners that want to stand out in their community realize the power of LED Signs. For one, they are better at capturing the attention of passersby and make a lasting impression. LED Signs are versatile and used effectively in many ways to better brand your business.
However, choosing the right LED Business Signs can be a bit confusing. The biggest deciding factor when selecting the right LED business signs is determining the type of traffic you are targeting. This alone will help you figure out the viewing distance and type of content your LED sign will relay to your targeted market.
For example, if the purpose of your LED signage will be to attract vehicular traffic on a two-way road, you will want a double-sided LED sign. Placed in a single cabinet, a double-sided LED sign visible from both directions and made for outdoors.
Whereas single-sided LED signs are good for indoor or outdoor use. It is highly visible when placed on the outside of a building or inside a window.
It is imperative to identify the distance of the audience that will be reading your LED sign so that you can determine the pixel pitch and resolution needed.
What is Pixel Pitch?
Without getting too technical, three colored LED lights (red, green and blue) form a pixel. The distance from the center of one of these pixels to the center of another pixel is the pixel pitch. Measured in millimeters, the distance is measure both horizontally and vertically. An LED with a pixel pitch of 10mm means that each pixel is spaced 10mm apart. The normal range for pixel pitch is between 10mm to 100mm. The closer the viewing audience, the lower the pixel pitch needs to be.
What is the Matrix?
The matrix defines the height and length of the LED sign. The number of pixels in a matrix determines the resolution of your LED sign.
Determining the optimum and minimum viewing distance will help to calculate the pixel pitch and resolution that will suit your needs. It is highly recommended to consult with a professional sign company representative to ensure you are getting the right LED business sign.
Recommended Pixel Pitch
For an in-door LED sign that supports images and videos, a resolution of P6 LED modules (6mm pitch) would be sufficient. P4 LED modules would work better for a close range indoor LED sign. P8 or P10 LED modules are a good pitch for outdoor LED signs with shorter viewing distances. P16 LED modules and higher would be for larger viewing distances.
Why Choose LED Business Signs?
- Energy Efficiency:
- Simple answer; they use a lot less energy than any other type of lighting. LED stands for “Light Emitting Diodes” that use 85 % less energy in comparison to incandescent and halogen lights.
- Better Visibility:
LED lights are solid-state devices that employ cold light generation technology to convert electrical energy directly into a single bright color. LED Signs offer a high quality brightness and brilliance that is visible outdoors in full daylight. They draw attention indoors and out 24 hours a day, 7 days a week. - Longer Endurance:
They have a much longer life span than any other type of lighting. LED has 25 – 50 thousand hours of life compared to the one thousand hours of an incandescent, 1-5 thousand hours of a halogen or 8-15 thousand hours of fluorescent light. - Versatility:
LED business signs offer the following elements: animation, color changing, fading, flashing and moving messages. This makes them very powerful in getting any message across. It also is very easy to utilize them to reflect your branding and marketing needs.
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If you are serious about announcing to your audience that you are open for business, a LED Business Sign is for you. HES Signs, located in Delaware and serving the Mid-Atlantic region is open for business and here to help you select the RIGHT LED Business Sign. Get in touch – 302-232-2092
