With the holiday season upon us, creating a digital signage strategy will help your retail business hit new benchmarks. Digital displays can help any retail shop make their business come to life and engage effectively with customers.
Want to improve your customer engagement and branding through digital signs for the holidays?
Check out these suggestions on how to add a little jingle to your bell and bring the spirit of the season to life with digital signs. Be sure to customize your content to fit in with your brand and create visually pleasing graphics to improve shopper’s experience and increase sales.
Create Engaging Themed Holiday Content for Digital Signage
First you will want to take time to develop themed content that you will use throughout the holiday season. Do a little research in what will resonate with your demographics and reflect positively on your brand.
Create a cohesive marketing strategy for the entire season. Plan some fall based digital advertising and specials for Thanksgiving with splendid fall colors, appropriate product specials and cheerful imagery to match the season of thankfulness.
Move onto Black Friday bargains, the 12 days of Christmas countdown of special discounts. Include the 8 days of Hannukah and 7 days of Kwanza if the demographics are there. Taking advantage of all of the cultural celebrations that come this time of year will not only reflect on your brands inclusivity, it may just increase your customer base.
Don’t ignore your social media channels to get the word out and engage with customers where they spend the most time. Create digital displays presenting unique offers available on apps, emails and social to give customers incentive to engage with you outside of your physical establishment.
This type of strategizing will not only increase your sales for the holidays, it will give you a solid base to build on throughout the new year.
Let Your Staff in on the Digital Signage and Branding Plan
Use your sales team, managers and staff as a sounding board to better strategize your digital signage and make holiday messaging more engaging. Build up their enthusiasm and increase their confidence with implementing your digital messaging effectively.
If you have ever experienced talking with a sales person who is in the dark about current store specials, sales or products, you know how damaging that can be to your opinion of an establishment. Make sure your sale team is well aware of the seasonal marketing plan so they will reflect positively on customer experience.
Create incentives for your staff to follow your lead by providing prizes, recognition and praise for a job well done. Afterall, if your associates don’t follow the digital strategy, your efforts may not be successful.
Use Digital LED Signs to Move Inventory and Inform Customers of New Exciting Products
The beauty of digital LED signs is that they can be easily changed to move slow selling inventory, educate shoppers on the latest offerings and get them excited about shopping in your establishment. This works for retail stores, restaurants and even the service industry.
For example, if you offer spa services, giving customers incentives to purchase gift cards and discounted services can work greatly to your advantage. Your current client may bring in other ones by gifting them your services. This will give you the potential to grow sales into the next year.
As for a restaurant, sharing the latest menu specials and selling gift cards with digital displays will also increase their sales into the coming year.
Use Digital Signs to Help Customers Find Their Way
Making sure customers can find what they’re looking for easily will increase their positive experience . This will make it more likely for you to better engage and close the sale!
There are so many other ways to use holiday digital signs to grow your business. Please share with us some of the innovative ways you use digital signs for your business.
