There are millions of digital signs and billboards on display in America. Digital LED signs are great and on the rise.
Fun Fact: 80% of shoppers say they have entered a store because a digital sign caught their interest
If your business strategy only focuses on static billboards and signs, it may be time to change it. Digital signs and billboards are big in America because they stand out better in a crowd. Here are seven ways a digital sign can make a marketing strategy better.
7 Ways a Digital Signs Make a Better Marketing Strategy:
1. Better Visibility
In the competitive marketing world, it’s tough to get a good advertising space in high-traffic locations. Throughout most cities, advertising space is valuable, but digital signs or billboards will always thump static ones. If you want to negotiate a good deal for a prime billboard location, you’ll get better results if you make your pitch with a digital sign.
2. Rapid Results
Every second maters during a marketing campaign. If your competitors design better ads, you’ll have to respond quickly to hold your place in the market. Traditional ads take time, so they’re not good for time-sensitive marketing tasks. Within seconds, you can change a digital ad before a printing company begins to print a brand-new sign.
3. Digital Signage is Convenient to Edit
The act of updating a digital ad on the fly can provide big advantages during highly competitive marketing situations. For example, if you’re selling sporting goods for football teams, you can make your ad reflect the state of certain franchises. Following a big game, you could instantly change a divisional championship ad to a world championship ad.
4. More Opportunities for Advertising
Split-second decisions matter in the world of advertising. When an ad isn’t effective, you must act fast because the lack of sales hurt your business’s bottom line. With a digital ad, you’ll never have to stick with the same pitch throughout the year. You could rotate many pitches around the clock, or you could create a new message every month.
5. Digital Messaging is Affordable
With digital signs and billboards, ads are created digitally, so there no need for printing supplies. This perk alone makes a digital marketing campaign a wise investment.
The process of correcting mistakes on a traditional sign or billboard ad can get expensive fast because printing ink isn’t cheap. If you make mistakes on a digital sign, it costs nothing to correct it.
6. Digital Signs are Sleeker Than a Traditional Ones
Digital ads have a wow factor. If you put a digital sign billboard next to a traditional one, you’ll quickly discover that
- The digital sign has high-quality colors.
- The digital sign presents a message with authority in high resolution.
- The digital sign is easier to read from a distance
7. Easy Opportunities to Raise the Bar
A digital sign or billboard gives you more opportunities to test new ideas. If an ad isn’t working, you could change the backdrop, graphics, and more. The possibilities are endless, so you can tweak the ad over and over until you have a winner.
Hessign is a full-service sign company. We sell digital signs, LED signs, and more.
If you are looking to find out how digital signage can help your business, please get in touch with Delaware and the Tristate area’s premier sign company. HES Signs mission is to provide our customers with signs and services of the highest quality and the greatest possible value. We have the sign portfolio to prove it!
