Digital signage is becoming a mainstay of in-store marketing for retail businesses. The ability to give customers an interactive experience when shopping is top of mind when retail stores elect to use LED signs or digital displays.
Digital retail signs makes it easy to switch up content, allowing retail businesses to easily interact and even entertain their customers. Digital signage can direct customers to specific items, upsell products or inform them on the safety protocols the establishment has in place.
As a prominent Digital Signage company, those of us at HES Signs understand the value Digital and LED signs bring to retail. Businesses across the state of Delaware are re-opening. Many retail stores have been contacting us to discuss investing in digital signage.
We thought sharing some statistics and benefits of digital signage with our readers might help in the decision making process.
5 Benefits of Digital Retail Signs:
1) Increase Brand Awareness
Digital signs are everywhere. Four out of five brands notice a 33% increase in sales after adopting signage. Brand awareness increases by 47.7% through digital signage.
2) Customer Engagement
Retail businesses that embrace digital and LED signs as a way to inform and interact with consumers see a high return on investment and a growth in sales. Digital displays capture 400% more views than a static display. Why would not every retail store want that?
3) Meet Expectations
As millennials are becoming more prominent in society, the demand for visual messaging has risen. After all, this generation grew up with smartphones and internet. This group expects visual, digital information presented to them.
4) Increase Foot Traffic
Eight out of ten shoppers say they have entered a store because a digital sign caught their interest. Digital signage is visual and humans process visuals sixty thousand times faster than other forms of information, such as text. Ninety percent of information transmitted to our brains is visual.
5) High Recall Rate
Digital signage has an eighty-three percent recall rate. That means that a retailer that uses digital signage to relay specials, sales and protect details has a better chance of connecting to a customer who may decide to make a purchase well after spotting the signage.
Interactive digital signage will help a retail store to connect to their shoppers and reflect well on its brand, creating a long lasting effect. This will keep them ahead of their competition and increase sales.
If you are looking to find out how digital signage can help your business, please get in touch with Delaware and the Tristate area’s premier sign company. HES Signs mission is to provide our customers with signs and services of the highest quality and the greatest possible value. We have the sign portfolio to prove it!
