While all types of industries benefit from digital messaging, the healthcare industry is rapidly embracing digitization in every type of specialty field due to an enormous growth in competition. Digital messaging has proven to be an efficient and cost effective way to engage with the public, improve patient care and satisfaction.
For any healthcare organization, patient satisfaction and budgeting are the top of mine for upper management. It is being discovered that digital signage is more impactful and beneficial than traditional printed pamphlets, message boards and any other form of messaging.
For one, digital messaging can be adjusted and updated on the fly, whereas traditional forms of messaging cannot. Digital signage is very versatile and can be enhanced by using LED and LCD screens making your communication efforts come alive and engage with patients.
5 BENEFITS OF DIGITAL MESSAGING FOR HEALTHCARE FACILITIES:
1. WAYFINDING
Healthcare facilities can be intimidating, mystifying and uninviting. With their size, maze of floors and hallways, medical facilities can be hard to navigate. That is where digital signage can be a critical tool to engage with visitors and guide them where they need to go.
2. WAIT TIMES
No one likes to wait. Especially when ill or waiting for a loved one undergoing a procedure. That is where digital signage can help alleviate anxiety by displaying estimated wait time and queue management.
3. TIMELY INFORMATION
These signs can be used to share health-related information and tips to avoid certain medical complications or diseases. They can share the latest safety precautions, such as wearing masks to prevent the spread of the latest circulating disease. They can also demystify particular illnesses and show positive outcomes for other patients suffering from the same condition.
4. SHOWCASE FACILITY’S OFFERINGS
Medical facilities often offer a number of medical devices and procedures that many visitors might not know are available. Using digital messaging to highlight your facility’s offerings can put those offerings to good use.
5. CONNECT TO PATIENTS ON EMOTIONAL LEVEL
One of the most positive use cases of hospital digital signage is perhaps the potential to make an emotional impact on patients suffering from critical illness. Hospital screens can show patient success stories and inspirational videos, motivating people with depression or those undergoing long-term treatments like chemotherapy.
Digital messaging in your lobby or outside your front door can answer many visitor’s questions before they have a chance to ask. Which way do I go? How long is the wait? What’s are the latest COVID precautions? Are all questions you can answer on your digital sign. This can save time and could answer questions a patient might not even know to ask.
Call us today at HES Sign to discuss effectively implementing digital messaging for your healthcare facility
